There are so many images that come to mind with knitting, sewing, and whatnot...I'm trying to imply the feeling of handmade without getting too obvious. I'm also drawing from the definition of 'niche' which says a lot about the store's atmosphere.
I'm so inspired by everything in this store! So many textures, colors, and creative energy. In fact, I'm signing up for knitting lessons...more to come!
The sign outside of Knitch. The storefront is quite hidden off St. Charles Ave. and can't be seen from the street behind a few other shops (maybe that's how they came up with the name knitch=niche....?)
So I've narrowed my possible rebranding clients down to two. The Fickle Manor and Knitch. The Fickle Manor was in one of my previous posts, and I still feel like I could do a lot with it. Then I found Knitch, an "all your sewing and knitting needs" shop also located in the Virginia Highlands. While I don't think the design for Knitch is awful, I keep envisioning a more modern, less literal design. I think I'll go ahead with designs for both, and then decide which I can do the most with. Maybe I'll even end up keeping both.
The Fickle Manor is a clothing and accessories boutique in the Virginia Highlands. The place is super cute on the inside, and the merchandise is pretty pricey....but the sign out front conveys neither.
For our book cover design project, I chose one of my favorite books, The Bell Jar. In my design, I wanted to convey sterility and emptiness. I feel it's successful, however, it could use more contrast as it's a little hard to read.